About Client Ethos — built by New Dog Ai, coached by operators

John Allegretti

Founder, New Dog Ai

Client Ethos wasn't built in a lab. It's the system John built to run New Dog Ai — an AI consulting firm with real clients, real retainers, and real "wait, did anyone invoice them?" moments — then rebuilt so any services firm could own it outright. When you subscribe, the person on the other end isn't a support queue: it's the team that runs its own business on this exact software, every day.

john@newdogai.com · newdogai.com

Included, not upsold

Your coaching comes from operators, not a call center.

Two hours every month with people who have actually built and run services firms. Pick your coach inside the portal, propose times, and it's booked — part of the subscription, never an add-on.

John Allegretti

Founder / CEO

✓Process optimization — turns messy client operations into clean, repeatable systems
✓Hands-on AI implementation built for small and mid-sized businesses
✓Runs engagements end to end, from kickoff through delivered results

TJ Richards

SVP, Revenue & Commercial Strategy

✓25+ years scaling sales organizations across SaaS, healthcare, finance and ecommerce
✓Go-to-market strategy and predictable, data-driven revenue growth
✓Global commercial leadership — teams across North America, LatAm, EMEA and APAC

Jajaida Alfaro

Advisor / COO

✓Project execution that lands on time, on budget, and aligned to your goals
✓Operational strategy for growing teams and day-to-day operations
✓Turns new tools and AI implementations into working daily routines

Built by a person you can actually call.

Your coaching comes from operators, not a call center.

Talk to the person who built it.